Values-Based Investing in 2020

January 17, 2020

When the ball dropped at midnight, confetti and cheers erupted as people marked the finish of one year and start of another. Mentally, a reset button was pushed as people looked forward to what the new year will bring. One of the main topics we will hear about this year, from all different angles, is the 2020 Presidential election. From a financial perspective, you will hear stats about what an election year historically means for the economy and stock market performance. Politically, you will hear about all the problems, promises, and the back and forth berating of each other and their ideas.

What often gets missed is how real people are impacted by this not only today, but their outlook on the future. Regardless of one’s social economic status or political leaning, a healthy person wants to see problems addressed, communities strengthened, and to be a part of the solution. This is why people volunteer and give. They see real needs and recognize governments can’t fix everything. Non-profits don’t have enough money to fix all the problems.

So, what else can people do to make a difference in the lives of others? One way is to harness stored resources (investment capital) to invest in businesses that align with the investor’s values. Business can be such a powerful force in our world, providing jobs, meeting customer needs, shaping our communities and culture. It requires vision, innovation, and intentionality to think bigger than just profits as the end goal.

I would encourage us all to look at 2020 as the year to learn more about this type of investing and consider voting with your investment capital. You can make a difference. Happy New Year!

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