Team

CommonGood brings together a team of financial professionals with unique career paths and shared values to positively impact today’s transforming investment landscape and worldview.

Jeff Shafer

Co-Founder and CEO

With 24 years of financial services industry experience, Jeff leads business development, distribution, and strategy. He is a Co-Founder, Chief Executive Officer, and sits on the Investment Committee.

Jonathan Shafer

Co-Founder and CIO

With a background in private equity, operations, and asset management in the US and Africa, Jonathan heads investment activities and finance. He is a Co-Founder, Chief Investment Officer, and sits on the Investment Committee.

James Bruehl

Marketing Specialist

James serves as marketing consultant and head of content creation. James has 15 years of experience as both an independent marketing consultant and as a corporate creative director.

Michelle Campbell

Compliance Consultant

Michelle serves as the Compliance Consultant, and brings 13 years of compliance experience in the financial services industry, most recently with CNL Securities Corporation. 

Anya Cross

Accountant and FINOP

Anya oversees full cycle corporate accounting for the firm and holds an outsourced FinOp position bringing a 10 year track record in the industry to the CommonGood team.

Jeff Lee

Vice President, Capital Markets

Jeff is passionate about the growth of conscious capitalism, and uses his financial services experience to help advisors and their clients align their values with private investments.

Luke Littleton

Vice President of Investments

Luke’s background includes fund management, due diligence, and corporate finance experience across multiple investment strategies, and holds a Master of Business Administration from the University of Central Florida.

Rachel Smith

Due Diligence and Investor Relations

Rachel brings over 15 years of due diligence and investor relations experience to the CommonGood team and specializes in financial services process management.

Michael Whitaker

Vice President, Capital Markets

Michael brings his experience in sales and management, as well as his passion for relationships and partnership to the CommonGood team. He is the Vice President of Capital Markets.