Jeff Shafer, CEO of CommonGood Capital, talks with James Clement, Marine Infantry Officer, veteran rancher, and Senior Vice President of Grass and Rangeland at EarthOptics, a leader in innovative soil measurement and mapping technology. The guys discuss James’ path from growing up in a ranching family to starting his own ranching businesses, how becoming a “Landman” led to working with various technology companies on soil system and carbon credit projects (amongst other things), how rancher perception of regenerative farming has changed over time, his thoughts on capital and stewardship, and much more.
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